Restricting Cross-Context Behavioral Advertising for California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia Consumers
Your Privacy Choices to Opt Out of Cross-Contextual Behavior Advertising
At Bath & Body Works, we just want you to be happy. And we want you to love shopping with us. That’s why we work hard to be transparent about how we treat your personal information/data (“personal information”). Certain states, currently California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, give consumers of those states the right to opt out of certain data sharing practices that could constitute “selling,” “sharing,” or “profiling” (collectively, “share” or “sharing”) under these laws. On this page, you can learn about our data-sharing practices and exercise your right to opt out of certain data sharing practices concerning your personal information.
IMPORTANT: Please note that you will need to repeat this process on each device, browser, and Bath & Body Works digital environment you use to access our digital content. Once you make an election within our app environment, for instance, you must repeat the process if you navigate to our mobile website. And you will need to repeat this process again if you delete cookies on any of your browsers or devices.
Updates
Last updated on August 25, 2025.